Live online masterclass
Get discovered in the age of AI
Find out how, where and when your venue gets recommended by AI tools — and exactly what to do to make sure you're in the answer.
The shift
Event planners, agencies and corporate buyers no longer browse search results — they ask AI where to host their event, and act on the answer.
Tools such as ChatGPT, Perplexity and Claude are rapidly changing how venues get discovered. Instead of scrolling through listings, buyers ask an AI assistant for recommendations — and even when they've known your venue for years, they're using AI to rank, review and shortlist the options.
This masterclass shows how venues can improve their visibility in these AI-driven environments, so you appear when organisers ask where to host their next event — and why they should choose you. It combines practical explanation with live, interactive exercises, so you leave with a clear understanding of how AI discovery works and a prioritised plan for your venue.
Why this matters now
Sources: Google · industry adoption data · EventMB · McKinsey & Company
What we'll cover
The AI Visibility Framework
AI doesn't search venues like Google. It synthesises information from trusted sources, repeated signals and clear positioning — then makes a recommendation. These are the five drivers that decide whether your venue makes the cut. If one is weak, your visibility drops.
Are you even in the conversation? Presence is the frequency of your appearance across sources. No presence, no chance of being recommended.
Does AI understand what you are, what you're best at, and who you're for? Most venues say too much, or too little.
Why should AI trust you? Credible third-party citations are a trust signal — this is where PR becomes infrastructure for discovery.
Can AI understand your expertise? No content means no context. AI can only recommend what it can understand.
Are you telling the same story everywhere? Mixed signals across your website, listings, press and social lower AI's confidence.
What to expect
This isn't a lecture. Alongside the explanation you'll work through four live exercises using your own venue — so you leave with real findings, not just theory.
Run real buyer prompts and see which venues AI recommends right now — and whether yours appears. Meet your true competitive set: not who you think it is, but who AI thinks it is.
Assess exactly where your venue stands today across presence, positioning, authority and content — and what "good" looks like.
Craft the two or three lines AI can actually use to understand and recommend your venue — and where to put them.
Identify the three stories that build authority and earn the credible mentions AI trusts most.
You'll leave with a clear, prioritised action plan to make your venue more visible — and more bookable — in the age of AI.
Who it's for
From the last cohort
Results from attendees who responded to the post-course survey for the first edition.
In their words
From attendees of the first cohort
“It was brilliant.”
“The training was excellently constructed, with a good mix of information delivery and interactive opportunities. A great presentation that covered the technical context as well as the relevant practical applications.”
“Such an insightful session.”
“We’re already putting the learning into practice and are so thankful that we didn’t miss out on such a fascinating topic!”
“The training was most excellent.”
“The course was great!”
Secure your place
Book online at learning.chaptercommunications.co.uk
Places are limited to keep the session interactive.
Payment is taken securely via Stripe. A receipt is issued automatically on booking.
Your host
Neil Kent, Chapter Communications. Chapter is a communications agency specialising in landmark venues, hospitality and events. We help venues earn the coverage, positioning and credibility that now drive discovery — both with people and with AI. This masterclass distils what we do every day running AI Visibility Audits for venues into a practical session you can act on immediately.